KOLEGIJ

MANAGING CONSUMER SERVICES

Sestrinski Management

Voditelj kolegija:
Sonja Kalauz, Msc, Rn

Sati

Total: 55 ( Lecturers – 20; Seminars – 20; Practical – 15 ) ECTS – 8,25

Sadržaj

The curriculum is designed to introduce and teach students: how to deal with media and public, how to work with outside offers; how to identify clients, understand their behaviours and influence the client behaviour; how to motivate, perceive, influence the attitude taking: how to communicate; how and which communication models should be used; Introduce with basic productive and marketing communications, marketing communication prices, advertising activities, marketing mix, mass communications; How to develop negotiating skills and knowledge; How to solve multidimensional problems How to establish public relations, how to generate publicity, institutional propaganda and image; How to organise and structure institutions according to the laws, regulations and legal standards; How to improve the rights of patients and other service users; how to organise procedures for recognition and solving of all the problems connected with the service, in an honest and efficient way.

Ispit

Written and Oral Examination

Literatura

1. Velimir Sri?a, Goran Tudor. Menadžer i pobjedni?ki tim: ?arolija timskog rada; MEP Consulto and CROMAN. Zagreb, 1998.

2. Chantal T. Dorange, Muriel Haim-Nemerson. Health Targets as an Instrument for Improving the Rational Framework of Healthcare Decisions; Croatian Medical Journal 1988; 39: 332-338.


3. Yoder W. S. Leading and Managing in nursing. Mosby-Year Book Inc. Missouri, 1995.

4. Mackenzie J. Ward management in Practice, Churchill Livingston, Edinburgh,1998.


5. Hanson L. R. Management System for nursing service staffing, An Aspen Publication, Maryland, 1984.

6. Changing the Culture of Silence: Medical Ethics and Human Rights; British Medical Association Confidential Paper. May, 1997.


7. Criteria for the Management of Waiting Lists and Waiting Times in Health Care; Health and Society: Report and Recommendation No. R (99)21;Council of Europe, March 2000.

8. Eduard Osrede?ki. Odnosi s javnoš?u, Naklada EDO, Zagreb, 1995.

Dokumenti za download

KONCEPTI_RUKOVODJENJA.zip
LEADERSHIPandMANAGEMENT-nursing.zip
LMHS-Upravljanje_kvalitetom_sestre.zip
Upr_grupaSNZ.zip