KOLEGIJ

Upravljanje resursima

II semestar - Poslovni menadžment

Voditelj kolegija:
Prof.dr.sc. Slavica Singer
Dr. Susan Harmeling

Sati

45

Sadržaj

Uvod u Case Study, Što je Case Study?, Case struktura, Proces, Odabir case site, Kontakti s kompanijom, Inicijalna posjeta, Okviri za Case, Intervjuiranje, Pisanje i ure?ivanje Case Study, Upravljanje odnosom sa kompanijom doma?inom, Objavljivanje Case Study, Uobi?ajeni problemi, Završna opaska: zašto ja to ?inim?.

Ispit

Pismeni

Literatura

1. Phil Clements. Be Positive, A Guide for Managers; Kogan Page, London 2000
2. Tim Hindle. Essential Managers, Manage Your Time; Dorling Kindersley, London 1998
3. The World Bank. A Guide to Effective Public Communication; External Affairs Department. September, 1995.
4. Singer Slavica, Dražen Barkovi?, Željko Turkalj: Intelligent Enterpise-Challenge and Opportunity, 1st International Conference: Enterprise in Transition, Split, October 4-6, 1995, Split, 1995:143-148.

5. Slavica Singer, Željko Turkalj, Mane Medi?: Business Development Services Market in Croatia, Fourth International Conference "Enterprise in Transition", Split, 2001:124-125 .

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